The TrueFit Launch: A Sustainable Fashion Revolution

TrueFit stands as a revolutionary, sustainable clothing brand that delivers inclusive fashion to consumers.

TrueFit launches as a revolutionary fashion brand that represents the future of clothing by providing sustainable and inclusive fashion options. Our purpose revolves around creating excellent gender-neutral clothing that represents the multicultural nature of our existence while allowing people to feel authentic in their own way. TrueFit represents a movement that promotes sustainable, responsible fashion for all people.

Launch Date & Event:

TrueFit launches its debut on Earth Day, April 22, 2025, as an exclusive hybrid launch event that welcomes media professionals and fashion influencers, and changemakers. TrueFit will introduce its Earth Day Capsule Collection during an event which will take place both online and in person at The Canvas by Querencia Studio located at 132 Bedford Avenue in Brooklyn, New York 11249, beginning at 6:00 PM EST.

TrueFit presents its launch event under the title "Fitting the Future," which gathers eco-conscious influencers together with fashion experts and sustainability advocates. The launch event will give attendees a first look at TrueFit's Earth Day Capsule Collection while Chloe Rivera presents alongside other guests, and guests can attend a discussion about sustainable fashion's future. The event will display production footage showing TrueFit's ethical manufacturing approach.

TrueFit dedicates $5 from each purchase during the launch to support the Youth Climate Coalition and its mission of developing environmental leaders for tomorrow.

Special Giveaway:

The first 100 RSVPs will receive limited-edition tote bags constructed from recycled materials because we want sustainability to begin at the point of delivery.

Aja Barber Joins Our Team as We Lead the Way

TrueFit launches its "Fitting the Future" campaign under the leadership of Aja Barber, who serves as a globally recognized writer and fashion consultant, and sustainability advocate. TrueFit aligns its mission with Aja Barber's dedication to equity and transparency, and sustainability, which builds an inclusive fashion culture. Through her platform of 300K followers, Aja will contribute to our digital storytelling content to share her knowledge about ethical fashion.

Fashion for All: A Commitment to Diversity & Inclusion

TrueFit represents a fashion brand that mirrors the world we experience every day. Our brand creation focused on creating an inclusive platform that welcomes all identities and body types, and gender expressions. Our fashion line includes unisex clothing, which enables customers to express themselves without any limitations. The marketing efforts will use models representing different ethnicities and body types, and gender identities to demonstrate that fashion belongs to all individuals.

TrueFit exists to advance personal freedom along with the idea that clothing should serve as a tool for self-assurance about one's body. We aim to create an inclusive environment that lets everyone wear what makes them happy and celebrate diverse perspectives throughout our journey.

Follow Us on Instagram:

The launch anticipation will build through two Instagram posts each week before the event as we reveal our designs and share studio moments and work with Chloe Rivera and other prominent influencers.

Join the Conversation with #TrueFitEarthStyle:

Our community-led campaign welcomes you to share your sustainable fashion story and discover motivation from others who have participated.

Listen to Conscious Threads - The TrueFit Launch Podcast

The podcast features a solo host who explores fashion's future alongside ethical methods and the value of slow fashion in depth. TrueFit founder hosts this podcast episode, which explores both the launch and sustainable design methods along with industry-changing developments in fashion.

The “Pass the Fit” Campaign: Wearing It Forward

TrueFit launches Pass the Fit as a distinct sustainability initiative that promotes emotional bonds between customers and their clothing items. Our campaign invites customers to post a pic of themselves sharing gently used TrueFit items with friends and family members by including handwritten notes that explain how the recipient should maintain sustainable fashion practices, while using the #passsthefit in the post to be featured on your social media spotlight. The initiative serves as a waste reduction program because it promotes more than mere clothing reuse.

Join Us in Fitting the Future

TrueFit exists as an approach to life that represents both sustainability and inclusiveness in the world of fashion. We welcome your participation in transforming fashion standards during Earth Day on April 22, 2025. Our movement depends on your support to share how fashion should serve as a tool for ethics and inclusivity, and empowerment for all people.

Let’s make fashion better, together.